As a highly trusted Atlanta online marketing services provider, we understand the difficulty and confusion companies face today in regards to successfully promoting your business on the internet. Given the fact that SEO and marketing strategies have done a complete turnabout over the past year or two, it’s understandable you feel totally left in the dark – particularly small businesses.
Here are 5 reasons why you may be experiencing failure in online marketing:
- Quality content ranks second to SEO. If you’re still obsessed with keywords, it could be killing you in terms of quality content. Your website should not only be well optimized for the key terms and phrases users use to find you, it should also provide informative, engaging content. Make your visitors want to come back for more!
- Your website fails in terms of user expectations. A high bounce rate may mean your website isn’t up to par. It’s important to focus on user experience and design; you may want to invest some time in analyzing how users interact with your website.
- Overindulging in email marketing. You’ve heard the phrase, “the money is in the list” and that’s true; however emailing too frequently, spamming your contacts with overly promotional material, or making your communication with your list all about you rather than all about the reader can prove to be detrimental.
- You spread your efforts too thin with social media. Trying to be a “jack of all social channels” usually doesn’t work. It’s better to determine which social channels are most relevant to your market, then focus your efforts on two or three of those channels. When you try to maintain a presence on too many channels, it’s difficult to get the leverage you need – not to mention extremely time consuming.
- Lack of collaboration between team members. When you have one department that handles marketing, one for PR, and one for SEO, it is critical all of these teams understand the end goal, and what the message is. Building a brand involves clear communication and collaboration, so make sure your teams/departments are all on the same page!
There are countless reasons why your online marketing techniques and strategies may not be producing the results you expect. It’s critical you assess the various online marketing techniques you use in order to determine what’s working, and where you may be wasting your time and effort.
At EBB Web Design, our Atlanta online marketing specialists are pros when it comes to the most effective techniques used today for increased visibility and brand awareness!
